Unfortunately This claim is completely false. It was disappointing. I even took extra time in the morning to apply a coat of black eyeshadow on top of it to make it last longer but this did not work :-(. The shape of this liner is kind of weird too, the lid to the eyeliner has the brush attached to it like a snap on mini brush, personally I did not find it convenient at all. When applying this liner sometimes I would have to go over it a second time because the gel was kind of watery. Rimmel is a good brand but I guess for this one specific product it turned out to be no good.